With OOOOO Entertainment Commerce Ltd. (OOOO:TSX.V) and QVC Italia SLR's likeQ app, users in Italy the opportunity to watch QVC's entertaining livestream content on their mobile device and simultaneously, in real time, react to and purchase the merchandise they see. The app affords users the convenience of tuning in and shopping anytime and anywhere, and it makes buying fast and easy.
The likeQ app aligns with OOOOO's aims, CEO Sam Jones said in a news release, which is to help retailers, brands and entrepreneurs deliver engaging, interactive video content that entertains first and provides opportunities to shop second.
"As video commerce has evolved and consumer devices have changed, the provision of sleek and intuitive shopping experiences has become critical as retail becomes a form of entertainment," Jones added.
The popularity and global reach of QVC bodes well for future rollouts of the app in other locales. Around the world, QVC reaches more than 200 million homes solely through its 12 broadcast networks plus millions more through its various other outlets, including streaming services, websites, mobile apps and social media.
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