Investment Opportunity: Fast Growing Data Firm Helping Global Brands Retain Customers

Host Cyndi Edwards introduced Datable Technology Corp. (DAC:TSX.V; TTMZF:OTCQB) as a firm that helps brand names retain customers by capitalizing on data collected on them.

Mike Ridgewell explained that "Datable offers bespoke solutions that can really kickstart a brand's direct-to-consumer needs, whether it be standalone shopper promotions or full blown loyalty programs, and the platform allows us to do that easily, effectively and efficiently."

In his 30 years of client side experience and having seen numerous direct-to-consumer solutions, former Disney executive Ridgewell said Datable's PLATFORM 3 "genuinely impressed him" when he first saw it, enough for him to then invest in and become an adviser to the company.

Another former decades-long Disney executive, Marc Reintjes, also bought shares of Datable after comparing its offerings to competitors'. He described PLATFORM 3 as "the best platform out there for engaging customers and developing loyalty."

Datable has contracts with 25 major global brands, including Molson Coors, Toro, Universal, for about $5.5 million, said Kim Oishi, the company's chairman and owner of 10.7 million shares.  

Chris Thompson, analyst for eResearch, highlighted the company's current and future growth as the primary reason to buy Datable today. In Q3/21 the company generated 91% more revenue than it had in Q2/21, and revenue is expected to double with Datable's recently announced acquisition of Dabbl. Also, he said, Datable's market valuation is low, so "there's room to grow."

Dabbl owns a database of first party data and a sizable community of consumers, encompassing more than 1.3 million downloads, Oishi said. With Dabbl, Datable will be able to land new customers.

Oishi explained that acquisition will continue to be one of the company's growth strategies. The other, a major goal for Datable in 2022, is getting its brand clients with smaller budgets, around $20,000 per month, to spend more each month, about $1 million.

Reintjes noted that generally Datable works with many of its client brands in one of their segments, say home entertainment with Universal, and looks to expand into their other divisions. He added that Datable clients are responsive to scaling up.

Ridgewell echoed the belief that clients want to use Datable in other retail areas under their corporate umbrella and are moving more and more into the direct-to-consumer space.

"In these times, marketing leaders want more," he said. "They want more revenue, more impact, more consumers, more engaging promotions, more insights, more data and more ways to measure the efficacy of what they do.

Brands see the strategic advantage in really owning the consumer relationship, acquiring data and having a direct dialogue with those consumers so to understand their journeys, how they shop, how they buy and how they can influence those journeys for greater impact."

SWR Disclosures:

1) Doresa Banning compiled this article for Streetwise Reports LLC and provides services to Streetwise Reports as an independent contractor. She or members of her household own securities of the following companies mentioned in the article: None. She or members of her household are paid by the following companies mentioned in this article: None.
2) The following companies mentioned in this article are billboard sponsors of Streetwise Reports: Datable Technology Corp. Click here for important disclosures about sponsor fees.  
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SWL Disclosures:

1. This broadcast does not constitute investment advice. Each viewer is encouraged to consult with his or her individual financial professional and any action a viewer takes as a result of information presented here is his or her own responsibility. This broadcast is not a solicitation for investment. Streetwise Live! does not render general or specific investment advice and the information should not be considered a recommendation to buy or sell any security. Streetwise Live! does not endorse or recommend the business, products, services or securities of any company mentioned here.
2. Statements and opinions expressed are the opinions of the presenters and not of Streetwise Live! or its officers. The presenters are wholly responsible for the validity of the statements. The presenter was not paid by Streetwise Live! for this broadcast. Streetwise Live! requires presenters to disclose any shareholdings in, or economic relationships with, companies that they write about. Streetwise Live! relies upon the authors to accurately provide this information and Streetwise Live! has no means of verifying its accuracy.
3. The following companies discussed in this broadcast have paid a $10,000 fee to participate: Datable Technology Corp.
4. From time to time, Streetwise Live! and its directors, officers, employees or members of their families, as well as persons interviewed for broadcasts and interviews on the site, may have a long or short position in securities mentioned. As of the date of this broadcast, officers and/or employees of Streetwise Live! (including members of their household) own securities of the following companies discussed in this broadcast: Datable Technology Corp. undefined Datable Technology Corp. is not a billboard sponsor of Streetwise Reports, an affiliate of Streetwise Live! (description available at https://www.streetwisereports.com/disclaimer/).
5. Kim Oishi - Executive Chairman owns securities of the company.
6. Disclosures for: Marc Reintjes - Strategic Consultant. I, or members of my immediate household or family, own securities of the following companies discussed in the broadcast: Datable Technology Corp. I personally am, or members of my immediate household or family are, paid by the following companies discussed in the broadcast: Datable Technology Corp. My company has a financial relationship with the following companies discussed in the broadcast: Datable Technology Corp.
7. Disclosures for: Mike Ridgewell - Strategic Consultant. I, or members of my immediate household or family, own securities of the following companies discussed in the broadcast: Datable Technology Corp. I personally am, or members of my immediate household or family are, paid by the following companies discussed in the broadcast: Datable Technology Corp. My company has a financial relationship with the following companies discussed in the broadcast: Datable Technology Corp.
8. Disclosures for: Chris Thompson - CFA, Independent Analyst. I, or members of my immediate household or family, own securities of the following companies discussed in the broadcast: None. I personally am, or members of my immediate household or family are, paid by the following companies discussed in the broadcast: None. My company has a financial relationship with the following companies discussed in the broadcast: Datable Technology Corp.
9. Disclosures for: Cyndi Edwards, Host. I, or members of my immediate household or family, own securities of the following companies discussed in the broadcast: None. I personally am, or members of my immediate household or family are, paid by the following companies discussed in the broadcast: None. My company has a financial relationship with the following companies discussed in the broadcast: None.