FansUnite Entertainment Inc. (FANS:CSE) announced in a news release the business strategy it intends to employ following some recent developmental moves.
Those include going public on May 5, 2020, and raising $3.1 million in the process. They also include acquiring McBookie, which provides regulated betting in the United Kingdom, particularly Scotland. McBookie offers sports betting, casino and virtual sports with an emphasis on soccer and horse racing.
"The recent acquisition of McBookie provides a strong foundation for the future of FansUnite as a technology company supporting the global gaming markets," the release noted.
Going forward, FansUnite's goals are to expand globally and create long-term value for shareholders.
Concerning its business-to-consumer vertical, FansUnite will concentrate on growing the McBookie platform among Scottish players.
Regarding its business-to-business segment, the company plans to continue developing and offering technology to outside operators looking to offer their own gaming platform. That solution would include customizable sportsbook, event data, odds, resolution, risk management, know your customer, anti-money laundering and payment option components. FansUnite will offer this through its Bet Maker Labs brand. Additionally, it will keep improving its legacy software.
"With the platform now in beta, we are in a position to begin discussions with established bookmakers as well as with new operators looking to launch innovative and scalable sportsbooks to improve their user experience," Chairman and CEO Darius Eghdami said in the release.
Also, FansUnite noted that it will continue to evaluate potential mergers and acquisitions opportunities in the sports, gaming and entertainment industry, pursuing those that will complement its existing assets.
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