NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) announced in a news release it debuted its ARitize app featuring a Budweiser augmented reality (AR) activation to commemorate the 25th anniversary of Toronto's Budweiser Stage concert venue.
NexTech's ARitize app is available for both Apple and Android platforms. It uses advanced three-dimensional imaging technology to create engaging AR experiences. "Available to both brands and individuals, the app allows users to tell their stories through curating a branded channel of interactive activations that enhance existing content, materials and goods," the release noted.
In conjunction with the Budweiser celebration, NexTech will hold a social media-driven contest for tickets to the Budweiser Stage for the season, during which about 60 acts will perform, including Lenny Kravitz, Mary J. Blige and Iron Maiden.
To enter, fans will purchase a limited edition can of Budweiser and download the ARitize app. When they point their cellphone at the can, different visuals as part of an AR experience will appear. Capturing and sharing those on social media will serve as their contest entry.
"We're excited to be launching our ARitizeTM App with an activation for a well-respected brand like Budweiser and showcasing how augmented reality can enhance customer engagement," said Evan Gappelberg, CEO of NexTech. "Our app allows brands to curate an immersive, branded experience where they can sell, teach, communicate and share their product, service or experience through Augmented Reality (AR) that is accessible on a device all consumers use regularly – their mobile phone."
Read what other experts are saying about:
Disclosure:
1) Doresa Banning compiled this article for Streetwise Reports LLC and provides services to Streetwise Reports as an independent contractor. She or members of her household own securities of the following companies mentioned in the article: None. She or members of her household are paid by the following companies mentioned in this article: None.
2) The following companies mentioned in this article are billboard sponsors of Streetwise Reports: NexTech AR. Click here for important disclosures about sponsor fees. As of the date of this article, an affiliate of Streetwise Reports has a consulting relationship with NexTech AR. Please click here for more information.
3) Comments and opinions expressed are those of the specific experts and not of Streetwise Reports or its officers. The information provided above is for informational purposes only and is not a recommendation to buy or sell any security.
4) The article does not constitute investment advice. Each reader is encouraged to consult with his or her individual financial professional, and any action a reader takes as a result of information presented here is his or her own responsibility. By opening this page, each reader accepts and agrees to Streetwise Reports' terms of use and full legal disclaimer.
5) From time to time, Streetwise Reports LLC and its directors, officers, employees or members of their families, as well as persons interviewed for articles and interviews on the site, may have a long or short position in securities mentioned. Directors, officers, employees or members of their immediate families are prohibited from making purchases and/or sales of those securities in the open market or otherwise from the time of the interview or the decision to write an article until three business days after the publication of the interview or article. The foregoing prohibition does not apply to articles that in substance only restate previously published company releases. As of the date of this interview, officers and/or employees of Streetwise Reports LLC (including members of their household) own securities of NexTech AR, a company mentioned in this article.
