RESAAS Services Inc. (RSS:TSX.V; RSASF:OTCQB) announced in a news release it will start to facilitate advertising done through its proprietary software, AdSAASTM, to reach its RESAAS platform users. It has created an internal division to manage this service.
The purpose of the new offering and division is to instantly create revenue for RESAAS through both traditional advertising agreements and lead conversions.
Through AdSAASTM, companies can advertise to the more than 460,000 licensed real estate agents who use the RESAAS platform. They also can target those ads to specific types of agents or markets. For example, through AdSAASTM, ads can be placed directly in agents' activity feeds and on specific pages in the RESAAS system.
"We will direct ads to our users, cognizant of showing only relevant information to our audience," CEO Tom Rossiter said in the release. "One of our objectives is to bring new opportunities to agents that use RESAAS technology, partnering the right advertisers to assist RESAAS agents in providing even more value to the clients they serve."
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