Willem Middelkoop is a successful entrepreneur and publicist from The Netherlands. He is a former market commentator for Dutch National TV, founder of Amsterdamgold.com, a web shop for gold and silver bullion that was sold in 2011, and founder of the Commodity Discovery Fund, where he is currently the principal. Middelkoop is a member of the Advisory Board of the London-based Official Monetary and Financial Institutions Forum (OMFIF). He is author of several books covering financial markets and the economy. His most recent book, "The Big Reset," his first book in English, was published at the end of 2013 and will be published in Chinese translation later this year.