Super Bowl Ad Ushers in New Era for AI Agents

1. The FUTR Corp. is a billboard sponsor of Streetwise Reports and pays SWR a monthly sponsorship fee between US$3,000 and US$6,000. 
2. As of the date of this article, officers, contractors, shareholders, and/or employees of Streetwise Reports LLC (including members of their household) own securities of The FUTR Corp.
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1. Ownership and Share Structure Information

The information listed above was updated on the date this article was published and was compiled from information from the company and various other data providers.

A new artificial intelligence platform founded by Crypto.com Co-founder and CEO Kris Marszalek is bring personal AI agents to the mainstream, a February 6 report by Pymnts reported. The platform, AI.com, launched on Sunday following its feature in a Super Bowl commercial.

With the site, users will be able to generate a personal AI agent to perform tasks on their behalf, such as organizing work, sending messages, executing actions across apps, and building projects. According to the report, these agents can handle activities like trading stocks, automating workflows, managing daily tasks, and updating online dating profiles.

As the AI agents acquire new capabilities to perform tasks, these enhancements will be shared across the network, making all agents more effective. Each agent will be private, permission-based, and fully under the user's control, ensuring privacy and security.

Marszalek will serve as CEO of both ai.com and Crypto.com, according to the release.

"We are at a fundamental shift in AI's evolution as we rapidly move beyond basic chats to AI agents actually getting things done for humans," Marszalek said in a release about the platform. "Our vision is a decentralized network of billions of agents who self-improve and share these improvements with each other, vastly and rapidly expanding agentic capabilities and accelerating the advent of AGI [artificial general intelligence]."

The US$70 million acquisition by Crypto.com founder Kris Marszalek is the most expensive domain purchase in history, paid entirely in cryptocurrency to an undisclosed seller, the Financial Times reported, according to Connie Loizos reporting for TechCrunch on February 8. It sets a new benchmark in domain sales, surpassing previous record holders like CarInsurance.com at US$49.7 million (2010), VacationRentals.com at US$35 million (2007), and Voice.com at US$30 million (2019).

"With assets like AI.com, there are no substitutes," Fischer told the FT. "When one becomes available, the opportunity may never present itself again."

'Deep Real-World Utility'

In a letter to shareholders following the announcement, Alex McDougall, chief executive officer of The FUTR Corp. (FTRC:TSX; FTRCF:OTC), said it "officially marks the beginning of functional AI Agents going mainstream."

"We believe this is going to be the largest category the world has ever seen and as foundational as the advent of the internet," McDougall wrote.

He said FUTR is "ideally positioned to be at the front of the wave that is here."

"We have set up the infrastructure in Q2, we have built the technology stack through Q3, we have signed the first wave of commercial partnerships through Q4 and now in Q1 it's coming to market and the timing couldn't be better" for FUTR's agent, he noted.

The company's agent can reward you for taking a picture of your property tax slip, know when those taxes are due, help you reserve cash flow in your budget to pay the tax, remind you 15 days in advance of the due date, compare your property taxes to other neighborhoods and your home value, make the payment for you, and even report the payment to credit bureaus and maximize your score.

"That's deep real-world utility," McDougall said.

FUTR is the creator of the FUTR Agent App, which enables users to store, manage, access, and monetize their personal data while making real-time payments.

AI Tailored for Individuals, Not the Masses

According to FUTR, your AI agent within the app is not only readily accessible but also operates under your direction, customized specifically to your data, using AI crafted for individuals, and working solely for you around the clock to complete your tasks. It integrates your data from multiple sources and seamlessly navigates complex financial questions and services.

"Chat GPT can find you information. It can order you food. It can do things in your browser," McDougall told Streetwise Reports. But "FUTR can take your insurance policy, tell you where it's good, where it's bad, and find you a better one from our curated brand partners. If you put your mortgage into it, FUTR can read it, learn about it, tell you what clauses are suspect, find a better payment schedule for you, and then actually connect to payment rails and make those payments for you to take that intelligence and turn it into real action."

For renters, FUTR could monitor when to renew your lease and report your rent payments to the credit bureau to help you start building your credit.

"That's really a key differentiator," McDougall said. "There are a lot of AI agents that can tell you things. FUTR can go and do things for you."

In a unique feature, FUTR tokens, created by the FUTR Foundation on the BASE Blockchain that powers the FUTR ecosystem, reward consumers and enterprises with tokens for sharing data, which they can spend on goods and services from FUTR brand partners.

"Brands can purchase FUTR tokens or earn them from consumers and use those tokens to pay for leads from FUTR," the company stated on its website.

According to the company, upcoming catalysts that could influence the stock price include the broad launch of the FUTR AI Agent App and FUTR Token sometime this quarter. The company also plans to introduce a FUTR Visa card.

Analyst: Payments 2.0 a Key Growth Driver

FUTR, headquartered in Toronto, is a consumer data technology company developing a vertically integrated platform that revolutionizes the storage, valuation, and exchange of personal data, according to a December 9, 2025, note by Research Capital Corp. Analyst Greg McLeish.

The platform, powered by AI agents, automated payment optimization, and the native FUTR Utility Token, enables real-time, consent-based data exchanges between consumers and businesses. Users receive direct rewards for sharing high-value, zero-party data, while brands benefit from enhanced lead quality and significantly improved return on ad spend. With early achievements in financial services, media, and automotive sectors, and a scalable token-based incentive model, FUTR is well-positioned to lead the shift toward privacy-first data ownership in a post-cookie digital economy, McLeish noted.

The analyst rated the stock a Speculative Buy with a target price of CA$3 per share, representing a return of nearly 670% at the time McLeish wrote the note.

FUTR is building a vertically integrated data and payments platform centered on AI agents, automated payment intelligence, and a privacy-first data vault, the analyst said. This architecture aligns with the market's move toward zero-party data, as brands seek higher quality, consent-based consumer insights. Early traction in financial services, media, and automotive sectors underscores strong enterprise demand and validates FUTR's distinctive approach.

Payments 2.0 has emerged as a key growth driver for FUTR, supporting over 250 enterprise dealers and 45,000 active consumers, each generating stable annual revenue and multi-year lifetime value, the analyst wrote. The platform captures high-frequency financial behavior through loan optimization, automated cash flow rules, and deep bank and lender connectivity, creating a data-rich environment that strengthens FUTR's competitive edge.

The company's partnership with Tax Max significantly accelerates this trajectory by providing immediate national reach in the U.S. automotive market and embedding Payments 2.0 into a trusted, high-intent tax and income verification channel.

"With hundreds of dealerships onboarding through Tax Max and Payments 2.0 designed for rapid, self-serve integration, every 100,000 consumers added represents approximately US$10 million in recurring revenue and meaningful expansion in monetizable AI interactions," the research note said. "Together, the upgraded Payments 2.0 infrastructure and the Tax Max distribution channel position FUTR to scale recurring revenue predictably while expanding enterprise adoption across adjacent financial services verticals."

The FUTR token supports a multi-sided data and rewards ecosystem where consumers, brands, and enterprises are economically aligned, McLeish wrote. Token-driven engagement increases data contribution, improves lead quality, and enhances monetization as platform activity grows. With access to a pipeline of 10 to 15 million potential users through enterprise partners, FUTR's token-enabled network offers significant optionality and upside beyond traditional fintech models.

The Catalyst: A Major Transformation in the Marketplace

According to the company, FUTR's agent "can be your person for everything," McDougall said.

Unlike Chat GPT, which is built for billions of people and processes data and generalizes it, the FUTR AI builds each user a personalized AI stack, which the company calls "high fidelity AI." Another major benefit is that instead of your data getting monetized outside of your purview, "every piece of data that goes into this agent and into this engine, you're getting paid for it," he said.

Shopping powered by AI agents like FUTR's acting on our behalf represents a significant shift in the marketplace, according to a report by McKinsey & Co. This development leads us toward a future where AI anticipates consumer needs, explores shopping options, negotiates deals, and completes transactions, all aligned with human intentions but operating independently through multistep processes enabled by reasoning models.

"This isn't just an evolution of e-commerce," the report stated. "It's a rethinking of shopping itself in which the boundaries between platforms, services, and experiences give way to an integrated intent-driven flow, through highly personalized consumer journeys that deliver a fast, frictionless outcome."

By 2030, the U.S. B2C retail market alone could see up to US$1 trillion in orchestrated revenue from agentic commerce, with global estimates ranging from US$3 trillion to US$5 trillion, according to McKinsey research.

This trend will have an impact comparable to previous web and mobile-commerce revolutions, but it can advance even more rapidly since agents can traverse the same digital paths to purchase as humans, effectively "riding on the rails" established by these earlier transformations, researchers noted.

"This presents both benefits and risks for today's commerce ecosystem," McKinsey explained. "All kinds of businesses — brands, retailers, marketplaces, logistics and commerce services providers, and payments players — will need to adapt to the new paradigm and successfully navigate the challenges of trust, risk, and innovation."

According to Grand View Research, the global market size for AI agents in financial services was estimated at US$691.3 million in 2025 and is projected to reach US$6,708 million by 2033, growing at a CAGR of 31.5% from 2026 to 2033.

"AI-driven automation and digitalization are increasingly shaping financial services, and several companies are actively implementing these solutions," the research firm noted. "AI agents help streamline core banking and insurance operations, reducing manual workloads."

The integration of AI into existing platforms supports scalable digital transformation across the industry, Grand View stated.

Ownership and Share Structure¹

Approximately 23% of the company is owned by management and insiders. The remainder is held by retail investors.

Top shareholders include G. Scott Paterson with 8.38%, Melrose Ventures LLC with 2.08%, Michael Hillmer with 0.74%, Ashish Kapoor with 0.55%, and Jason G. Ewart with 0.52%.

The company's market cap on February 9 was CA$34.4 million with 125.36 million shares outstanding. It trades within a 52-week range of CA$0.09 and CA$0.42.