Plant-Based Retailer Expands With Major BC Deal

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Odd Burger Corp. (ODD:TSX.V; ODDAF:OTC; IA9:FRA) has partnered with Vegan Supply, one of North America's largest online vegan grocery retailers, to distribute its line of plant-based consumer packaged goods (CPG). The agreement expands Odd Burger's retail footprint through both e-commerce and physical store locations across British Columbia.

Announced on June 25, 2025, the deal will see Odd Burger's full retail product line, including the Crispy ChickUn Fillet, Breakfast Sausage, Smash Burger, ChickUn Pretenders, and Chickpea Burger, available on Vegan Supply's online platform and in-store at its Vancouver and Surrey locations. The move aligns with both companies' focus on offering accessible and natural plant-based foods.

Odd Burger's co-founder and CEO James McInnes said in the announcement, "We're excited to team up with Vegan Supply to bring our delicious, plant-based products to even more customers . . . Their dedication to the vegan community makes them the perfect partner to help us expand our retail footprint and introduce more people to enjoying plant-based fast food from the comfort of their home."

Vegan Supply's founder, Jason Antony, noted that Odd Burger's offerings fit well with the company's mission to provide high-quality vegan options. Said Antony, "Odd Burger's innovative approach to plant-based eating fits seamlessly with our mission to provide the best vegan products available."

Plant-Based Sector Grows on Demand and Innovation

According to a report from Grand View Research, the global vegan food market was valued at US$16.55 billion in 2022 and was expected to reach US$37.5 billion by 2030. The research indicated a compound annual growth rate of 10.7% from 2023 through 2030, driven largely by rising health awareness, ethical concerns, and increased demand for plant-based alternatives. North America held the largest revenue share in 2022 at over 37.2%, while offline distribution channels such as supermarkets and specialty stores accounted for more than 83.8% of total sales. Grand View Research wrote that "changing food habits and evolving trends in the food and beverage industry" supported categories like vegan cheese, which was projected to grow at a 10.5% CAGR.

While the sector experienced notable growth, operational pressures were still present. In a May 29 report, Bloomberg Law examined the financial headwinds faced by some plant-based restaurants, particularly those relying on premium ingredients and operating in higher-cost environments. Meredith Marin of Vegan Hospitality remarked that "certain specialty cheeses or specialty meats are generally more expensive," which could pose challenges depending on the business model. However, the report also acknowledged that interest in plant-based food continued to grow, with non-vegans increasingly exploring the space. Catherine Beideman Heitzenrater of Duane Morris LLP noted that "when customers have uncertainty and they're really watching every dollar, the cost of things becomes more important," suggesting that pricing strategy and broader appeal were key considerations for brands navigating economic fluctuations.

On June 24, Expert Market Research reported that the vegan food market reached approximately US$27.07 billion in 2024 and was expected to grow to nearly US$70.85 billion by 2034. The report identified three primary drivers of this growth: health consciousness, environmental sustainability, and ethical consumption. The firm noted that plant-based diets appealed not only to vegans, but also to "flexitarians and meat-reducers," and attributed part of the momentum to advances in plant-based food technology and the increasing availability of meat and dairy alternatives. Expert Market Research emphasized that "vegan food has transitioned from a niche lifestyle to a mainstream global phenomenon."

Expert Analysis Reflects Growing Confidence in Odd Burger's Trajectory

In a research note dated May 14, Odd Burger Corporation announced a distribution agreement between its manufacturing arm, Preposterous Foods, and Dot Foods Canada. *According to Clive Maund, the deal represented a meaningful development for the company's expansion strategy. He quoted CEO James McInnes, who stated, "We believe that this is a very significant step forward for Odd Burger." McInnes also noted that the agreement would "greatly increase our ability to grow revenue" and "simplify our logistics and production process," positioning the company to secure new listings with national retailers.

On May 21, Odd Burger disclosed that it had secured shelf space at over 500 7-Eleven locations across Canada. Maund characterized the announcement as a "game-changing moment" for the company, reinforcing its entry into the mainstream retail space. The company's CEO stated, "We see incredible potential with this partnership, not only to grow our brand, but also to create truly accessible plant-based food options available to the masses." Maund highlighted this milestone as a key driver in expanding Odd Burger's reach and retail credibility.

In his May 22 analysis, Maund expressed continued optimism about the company, stating that Odd Burger had built a foundation for success after years of research, investment, and leadership development. He described the company's food products as having "universal appeal" and pointed out the efficiency of its business model, which includes a compact restaurant footprint, automated cooking technology, and minimal staffing requirements. He emphasized that the company had "entered the mainstream" and was "rapidly expanding within Canada and also soon into the U.S. and international markets."

Maund also credited Odd Burger's vertically integrated food production strategy and CPG growth, noting that its products were "seeing very rapid sales growth." He added that its automation initiative, called ODD-O-MATION, would soon allow customers to digitally save and replicate orders across locations, with a prototype expected by late 2025 or early 2026.

Finally, Maund provided a technical perspective on the company's trading history, referencing a long-term base pattern and noting that the stock had "stabilized above the CA$0.20 level" with positive indicators in accumulation trends. He considered the company well-positioned for upward movement, identifying CA$0.38 and CA$0.60 as potential price targets based on chart resistance levels.

Building Scale Through Retail and CPG Growth

Odd Burger's June 2025 investor presentation outlines the company's dual-pronged strategy of expanding its franchise restaurant operations and CPG distribution. The company currently operates 20 units across four Canadian provinces and has five frozen products listed in over 600 retail locations. Through partnerships like Vegan Supply, Odd Burger is working to increase national access to its CPG offerings.

The company's food manufacturing division, Preposterous Foods, produces 11 plant-based proteins and 8 dairy-free sauces and dressings. These products are distributed through partners such as Sysco and Dot Foods. According to the investor presentation, Odd Burger secured a distribution agreement with Dot Foods to access over 300 distributors and thousands of retailers.

Recent retail rollouts include a January 2025 launch in Calgary Co-op stores (22 locations) and a June 2025 launch in 7-Eleven Canada (500+ locations). Looking ahead, the company plans to secure additional retailers and increase production to meet growing demand. Average annual revenue per restaurant in British Columbia was CA$952,990, and the company reported a fiscal 2024 gross margin of 33.4%, up from 26.0% in 2023.

Odd Burger's vertically integrated model, supported by its proprietary food tech division, positions it within a competitive landscape that includes both mainstream fast food chains and other emerging plant-based brands.

Ownership and Share Structure

According to Odd Burger, about 62% of the company is owned by insiders, and in addition, 10% of shareholders are close to management, while less than 1% is owned by institutions. The rest is retail.

Top shareholders include co-founders James and Vasiliki McInnes, who both hold nearly 23% each, BoxOne Ventures Inc. with 13.62%, and board member Francois Arbor with 2.14%.

The company said it has 98.44 million shares outstanding. Its market cap is CA$22.07 million and has traded in a 52-week range between CA$0.11 and CA$0.38.