Co. Secures Major National Distribution Deal with 7-Eleven Canada

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Odd Burger Corp. (ODD:TSX.V; ODDAF:OTC; IA9:FRA), a pioneering plant-based fast-food chain and food technology company, has announced a significant milestone with the nationwide rollout of its retail products across more than 500 7-Eleven Canada locations.

According to the company, this partnership represents a major step forward for the company's expansion into mainstream retail distribution.

National Rollout Set for Mid-June

The Canadian convenience store giant will carry four key Odd Burger products: the Crispy ChickUn Fillet, Chickpea Burger, Smash Burger, and Breakfast Sausage. These items are scheduled to hit store shelves by mid-June across participating 7-Eleven locations throughout Canada. As part of the agreement, Odd Burger has granted 7-Eleven exclusive distribution rights within the convenience store category for six months.

James McInnes, CEO and Co-Founder of Odd Burger, expressed his enthusiasm about the partnership's potential impact in the release, saying, "This is without a doubt one of those game-changing moments for our company," McInnes stated. "We see incredible potential with this partnership, not only to grow our brand, but also to create truly accessible plant-based food options available to the masses. We believe that we can create huge change with this partnership, and we are ready to embark on this next chapter of innovation and growth."

Strategic Partnership Benefits

The retail products are manufactured through Preposterous Foods, Odd Burger's wholly-owned subsidiary. This 7-Eleven partnership is expected to significantly boost production capacity at the manufacturing facility while helping the company diversify its revenue streams and strategic direction.

Adding credibility to the partnership, Marc Goodman, vice president and general manager of 7-Eleven Canada, serves on Odd Burger's board of directors.

Jeff Monachello, Senior Director of Merchandising at 7-Eleven Canada, highlighted the alignment with company values: "7-Eleven is excited to partner with Odd Burger for this national product launch. 7-Eleven is committed to increasing its vegetarian options and being a leader in sustainability, and Odd Burger is well-positioned to help us push these initiatives forward."

Technical Analysis Points to Strong Buy

*Technical analyst Clive Maund from CliveMaund.com called the 7-Eleven announcement "huge" and issued a Strong Buy recommendation. Maund emphasized the broad appeal of Odd Burger's products: "An outstanding feature of the company's food products is that, although they are technically classed as Vegan, you don't have to be Vegan to really like them."

According to Maund's analysis, "The reason that Odd Burger is very attractive to investors here is that, after many years of research and investment and the assembling of an exceptionally experienced management team, the company is now taking off and entering the mainstream."

From a technical perspective, Maund noted positive chart patterns: "the Accumulation line has been trending higher since late February, which is a positive divergence suggesting the price may have just made a Double Bottom with its March lows." He believes these technical indicators, combined with the positive news, position the stock at "a very favorable point" for investors to buy or add to existing positions.

Expanding Distribution Network

Beyond the 7-Eleven partnership, Odd Burger recently secured another major distribution agreement with Dot Foods Canada. This distributor serves nearly 400 distributors with over 3,300 products from more than 100 suppliers, specializing in smaller quantity orders that make products more accessible across the supply chain.

The company currently operates 20 locations across four Canadian provinces, including six corporate-owned restaurants, 12 franchised units, and two mobile franchise operations. These locations generate impressive revenue, averaging nearly CA$500,000 annually per restaurant, with West Coast locations reaching up to CA$1 million. The company reports having 136 additional locations in development through signed franchise agreements in both Canada and the United States.

Manufacturing and Product Innovation

Odd Burger produces its food at a dedicated manufacturing facility in London, Ontario, using primarily whole food, plant-based ingredients such as chickpeas, wheat, oats, and beans. The company manufactures 11 different plant-based proteins and eight dairy-free sauces and dressings designed to work with their restaurant cooking technology.

The frozen retail product line currently appears in more than 550 retail locations, including major chains like Whole Foods Market, Goodness Me, Sobeys, and Calgary Coop, in addition to the new 7-Eleven partnership. The company has outlined plans for significant expansion of its consumer packaged goods distribution throughout 2025 as part of its growth strategy.

Market Opportunity and Growth Drivers

The timing appears favorable for Odd Burger's expansion, as the vegan food market continues its rapid growth trajectory. Industry data shows the global vegan food market was valued at US$16.55 billion in 2022 and is projected to grow at a 10.7% compound annual growth rate through 2030. In the United States alone, the plant-based retail market reached US$8.1 billion in 2024.

Canada's convenience store sector, with over 7,500 locations generating more than CA$8 billion in annual retail sales, could represent a substantial opportunity for plant-based products. Consumer motivations for choosing vegan options include animal welfare concerns (68.1%), health considerations (17.4%), and environmental sustainability (9.7%), according to recent research.

The convergence of growing consumer awareness about plant-based benefits, concerns about animal welfare, and demand for healthier fast-food alternatives creates a favorable environment for companies like Odd Burger that are developing innovative plant-based solutions with improved flavors and textures.

Ownership and Share Structure

According to Odd Burger, about 62% of the company is owned by insiders, and in addition, 10% of shareholders are close to management, while less than 1% is owned by institutions. The rest is retail.

Top shareholders include co-founders James and Vasiliki McInnes, who both hold nearly 23% each, BoxOne Ventures Inc. with 13.62%, and board member Francois Arbor with 2.14%.

The company said it has 98.44 million shares outstanding. Its market cap is CA$22.07 million and has traded in a 52-week range between CA$0.11 and CA$0.38.