Leading online Canadian mortgage marketplace Frank Mortgage is partnering with Hyyve, Canada's first real estate platform where agents bid competitively for home listings, according to a release issued by Hyyve on February 20.
This helps ensure "a smooth transition from seller to buyer," according to the release, as Hyyve's early engagement with sellers combined with Frank's access to tailored mortgage solutions delivers a "seamless, all-in-one experience for homeowners and home sellers."
"Partnering with Hyyve is a natural fit," said Frank Mortgage Chief Operating Officer Ben Janetos. "Because Hyyve engages with homeowners before they list, we can introduce mortgage solutions much earlier in the process, helping sellers transition smoothly into buyers with less stress and better financial preparation. This partnership redefines how mortgage solutions are integrated into the real estate journey."
Founder and Chief Executive Officer Don Scott has said Frank Mortgage sees itself as a gateway to seeing the best rates and deals available to consumers at any given time and then guiding them through the process with less pain and suffering.
The company wants to streamline the mortgage experience to bypass the fractured process many Canadian consumers face now.
When you "get your mortgage with us, information is easier to find, and document collection is simplified," Scott said. "It's all just one seamless digital environment where you can get your mortgage completed."
In the release, Hyyve noted that Frank Mortgage has joined its home services marketplace to connect with top real estate agents and mortgage providers and a "suite of home services that streamline the selling and buying experience."
"Our partnership with Frank Mortgage is a game-changer," said Hyyve Chief Executive Officer Patrick Armstrong. "Hyyve connects with homeowners at the very beginning of their selling journey, before they’ve even listed their home. This early engagement allows us to offer tailored mortgage solutions far ahead of the traditional real estate timeline, empowering sellers to transition seamlessly into buyers."
Changing How People Buy, Sell Homes
There are major differences between Canadian and U.S. mortgages, one is the length of the term. Unlike in America, mortgage interest rates are often renegotiated throughout the amortization period.
That's where Frank Mortgage comes into play. Consumers can see the available rates "right on their screen, right on their cell phone, which is what all the new digital homebuyers of the future want," Scott said. "They can see information that they need to know to be able to make a good mortgage decision, readily available, (and) easy to access."
Frank Mortgage will also "show them a marketplace of rates so they understand that there are dozens of lenders that want their business, not just the one that the typical broker will show them," he said.
Hyyve said its platform ensures homeowners are "financially prepared from the start," and Frank Mortgage can provide on-demand mortgage consultations and approval services, "reducing friction and streamlining the entire home-selling experience."
"We are uniquely positioned to redefine the real estate transaction timeline," Armstrong said. "By connecting homeowners with top agents, mortgage solutions, and home services at the very beginning, we're not just improving the process — we're fundamentally changing how people buy and sell homes."
Hyyve said it launched its agent-side platform in December 2024, with a soft launch for home sellers that includes a waitlist ahead of its full Toronto launch this spring. Sellers who register up to six months in advance can save on Hyyve fees and gain early access to services from partnerships like Frank Mortgage.
"This is more than just convenience," Janetos said. "It's about empowering homeowners with early access to critical resources so they can make informed decisions every step of the way. By combining Hyyve's innovative real estate model and Frank Mortgage’s tailored mortgage solutions, we're setting a new industry standard."
Thousands Affected in Current Political, Economic Climate
Interest rate decisions like those made through Frank Mortgage's platform will affect thousands of Canadians. According to a national report, overall mortgage debt increased in Canada to CA$2.2 trillion in July 2024.
"Renewal risk remains as 1.2 million mortgages will come up for renewal in 2025," the report also said. "Most of these will experience higher interest rates than when their term began: 85% of those were contracted when the Bank of Canada rate was at or below 1%."
Scott said his company is trying to make mortgages — and exposure to the range of rates available at any given time — more accessible to Canadian homebuyers. This includes making the process of getting a mortgage easier.
This could be even more important for buyers in the current political and economic climate. Bank of Canada Governor Tiff Macklem warned that Canada faces a significant economic hit if the U.S. proceeds with broad-based tariffs on Canadian exports, reported Steve Huebl for Canadian Mortgage Trends on February 21.
"Monetary policy can help smooth the adjustment, but it cannot restore lost supply or fully offset the economic damage," Macklem said, according to Huebl. "The initial impact of tariffs is a one-time rise in the level of consumer prices. Monetary policy cannot change that."
Huebl noted. "This presents a challenge for mortgage borrowers. A weaker economy might support further rate cuts, but if inflation remains sticky due to rising import prices, the BoC could be forced to hold rates higher than expected."
Frank Mortgage is a private company. Scott said it recently completed a capital raise of CA$1.2 million to help raise awareness of the brand.
"We're going to be smart about it," Scott said. "We're not going to do a lot of just random digital marketing. We're going to do partnership marketing for the most part, and we will do some alternative types of brand-building exercises."
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