AI Collaboration Transforms Retail Data Monetization for Immediate ROI

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VSBLTY Groupe Technologies Corp. (VSBY:CSE; VSBGF:OTC; 5VS:FSE) has partnered with Bitmine AI, a subsidiary of Tower Genius LLC, to revolutionize data monetization in retail environments. This partnership seeks to leverage Vsblty's advanced AI-driven computer vision technology to aggregate and monetize data collected from digital screen networks, cell phones, and license plate recognition technology. The initiative is expected to enhance customer engagement, optimize retail operations, and create new revenue opportunities for retailers.

Jay Hutton, CEO of Vsblty, highlighted the immediate benefits of the collaboration, stating int he news release, "We are excited to combine these two data sets as they advance our opportunity to achieve immediate revenue and ROI results as monetization of the rooftop data is instant."

The partnership will initially target convenience stores (C-stores) and aims to scale the network to more than 10,000 locations. According to Stephen Kazella, Managing Partner of Tower Genius and Bitmine AI, "The revenue potential for retailers to share in this model is substantial and provides major new revenue to a business known to previously operate on small margins."

Vsblty's innovative approach centers on its "Store as a Medium" concept, which transforms retail spaces into monetizable digital out-of-home (DOOH) media networks. This model delivers targeted advertising at points of sale (POS) using proprietary AI technologies such as facial and vehicle recognition, media measurement, and ad play analytics. The DOOH market is projected to grow at a compound annual growth rate (CAGR) of 18.45% through 2032, reaching significant revenue milestones.

This partnership builds on Vsblty's recent successes, including deployments in Mexico, Brazil, and the Middle East, and its acquisition of Shelf Nine, which expanded its presence in major U.S. media markets. In 2023, the company reported revenue of approximately US$1.44 million, with a projected increase to US$18.38 million by 2025, driven by its global expansion and strategic partnerships.

AI and Digital Technology Innovation

On January 22, Reuters reported that global industrial and technology stocks rallied following the announcement of a US$500 billion private-sector initiative to fund artificial intelligence (AI) infrastructure. This investment, which included partnerships with companies like OpenAI, Oracle, and SoftBank, was highlighted as a significant driver of growth in the sector. Analysts noted that the initiative focused on electrification, data centers, and AI-driven advancements, which reinforced investor confidence despite skepticism about funding specifics.

City Index wrote on January 23 that optimism surrounding AI advancements had propelled technology stocks, particularly within the Nasdaq 100, to near-record highs. The report attributed this growth to strong corporate earnings and the same US$500 billion AI initiative, which boosted major tech companies involved in AI development. This wave of investment was seen as a critical factor in enhancing the sector's infrastructure and scaling AI technologies.

On January 24, InfoWorld addressed concerns raised by the Federal Trade Commission (FTC) regarding monopolistic tendencies in cloud-based AI partnerships. The report highlighted that collaborations between companies such as Microsoft, Amazon, and major AI developers allowed larger players to dominate resources and influence market access. However, it also noted the resilience of the innovation ecosystem, with startups continuing to emerge and thrive through open-source contributions and niche solutions.

The World Economic Forum emphasized on January 24 that advancements in AI, quantum computing, and blockchain are transforming industries during what was described as the "Intelligent Age." Experts at the forum acknowledged the challenges of scaling AI to achieve sustainable impact while highlighting the role of strategic partnerships and collaborative ecosystems in driving technological progress across sectors such as retail, manufacturing, and public safety.

Growth Catalysts For Vsblty Groupe Technologies Corp

Vsblty Groupe's partnership with Bitmine AI introduces several catalysts that could accelerate its growth trajectory, as outlined in the company's investor presentation. The collaboration supports Vsblty's strategy of scaling its "Store as a Medium" concept by integrating advanced data monetization technologies into retail environments. By targeting convenience stores in the initial rollout, the partnership creates an actionable pathway to expand Vsblty's network to over 10,000 locations, unlocking significant revenue potential for participating retailers.

This initiative complements Vsblty's existing partnerships, including its joint venture with AB InBev's Winkel Media, which has driven significant adoption in Latin America.

Additionally, Vsblty has established key relationships with global retail giants such as LuLu Group and major consumer packaged goods (CPG) brands like Coca-Cola and Nestlé. These partnerships, alongside Vsblty's robust pipeline of DOOH deployments and its proprietary AI capabilities, position the company as a leader in the growing retail analytics and media monetization sector.

Future milestones include the continued expansion of Vsblty's DOOH networks in the U.S., Latin America, and the Middle East, supported by its recent acquisition of Shelf Nine, which added 4,500 screens in top U.S. media markets. The company's technology also has applications in public safety through AI-powered facial and weapon recognition systems.

Ownership and Share Structure

According to Refinitiv, 1.87% of VSBLTY's stock is held by management and insiders. 

Strategic investor Actus Interactive Holdings Inc. has 2.10%.

Institutions own 0.04%

The rest is with retail investors.

VSBLTY had a market cap of CA$9.928 million, with approximately  60  million shares outstanding. It trades in a 52-week period between CA$1.65 and CA$0.08.