Co. Cleared to Offer AI-Power Influencer Marketing to CSE

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BrandPilot AI Inc. (BPAI:CSE), a creator of artificial intelligence (AI)-powered influencer marketing tools, announced it has been approved to provide its services to publicly listed companies on the Canadian Securities Exchange (CSE).

The company said in a release that its influencer marketing platform enables clients to identify and engage with top-tier influencers who can create and distribute high-quality content that resonates with investors, helping companies "reach their target audiences and achieve their IR (investor relations) goals."

"We are thrilled to offer our services to publicly listed companies on the CSE," Chief Revenue Officer John Beresford said. "This offering is a credit to our team's hard work and dedication to providing our clients with the best possible influencer marketing solutions in this heavily regulated space."

According to Statista, "Influencer marketing has become one of the most popular and effective forms of online marketing," with worldwide ad spending in the market expected to reach US$35 billion this year and expand at a compound annual growth rate (CAGR) of 9.91% through 2029.

"As economies grow and individuals have more disposable income, they are more likely to spend on products or services recommended by influencers," Statista analysts noted. "Additionally, the shift towards online shopping and e-commerce has created opportunities for influencer marketing, as consumers are looking for trusted recommendations and reviews before making a purchase."

Pioneering Influencer Marketing in the IR Space

Headquartered in Toronto, Ontario, BrandPilot AI develops and provides AI-driven marketing solutions to marketers, influencers and brands so their campaigns are delivered as effectively and seamlessly as possible to achieve high returns on investment (ROI).

"While B2C brands have long recognized the value of influencer marketing, Brandpilot AI is pioneering its application in the IR space," Beresford said. "We've tailored our service to meet the specific goals and regulatory requirements of IR professionals, ensuring impactful campaigns that resonate with retail investors."

With its flagship Spectrum IQ product, BrandPilot AI identifies the most effective channels and platforms and the most influential voices and high-value audiences for their clients' message. For example, Spectrum analyzes the profiles of 300 million-plus influencers and selects the ones ideally suited for a specific purpose.

Another of the company's solutions is the newly launched BrandPilot AI App for iOS and Android operating systems. Through the app, users may collaborate on, execute, and manage marketing campaigns from start to finish.

Once a campaign goes live, BrandPilot AI analyzes all relevant data in real time to keep improving the creative and the messaging, to uncover new opportunities to precisely target the audience, and to maximize the influencer strategy and the ad spend.

"We've meticulously designed contracts, workflows, and creative strategies that align with the unique needs of the IR industry," BrandPilot IA Vice President of Customer and Partner Success Vanessa Garro-Peeters said. "Our creators are well versed in the necessary regulations, and every campaign includes errors and omissions insurance for added peace of mind."

"As a publicly traded company ourselves, we understand the IR landscape intimately," Chief Executive Officer Brandon Mina said. "This firsthand experience has enabled us to develop a solution that truly empowers IR teams to leverage the vast potential of influencer marketing."

In the last two years, BrandPilot AI has helped more than 100 clients in various industries, including financial services, investor relations, healthcare, telecom, and technology, and facilitated more than 350 campaigns, according to its Investor Presentation. The company has clients in Canada, the U.S., Australia, Israel, and China, including CIBC, Edison, Frontier, Cymat, and National Debt Relief, and has partnerships with global brands and more than 450 vetted and signed influencers in the financial services and healthcare sectors.

The Catalysts: Increasing Digitalization, Internet Penetration

The two sectors in which BrandPilot AI falls are expected to continue their upward growth trajectory over the next five years, data show.

Inkwood Research noted that the global AI in marketing market is forecasted to expand at a CAGR of 26.58% by 2028 from 2020. During this period, the market value is expected to increase more than sevenfold, reaching US$82.7 billion, up from US$11.73 billion.

Key growth drivers, Inkwood noted, are increasing use of social media, increasing digitalization and Internet penetration and increasing demand for consumer-focused services.

A key segment of the market is software, Market.us wrote, capturing more than 65% share last year. This is because software allows AI technologies to be applied to and used in marketing strategies.

As for the global influencer marketing market, its projected CAGR between 2024 and 2029 is 9.91%, according to Statista. This would more than double the market's value during this period, taking it to US$56.28 billion from US$21.1billion.

"As influencer endorsement continues to mature as an industry, the size and value of influencer marketing platforms also continue to expand every year, making collaborations between brands and creators more profitable than ever," Statista indicated.

By the end of this year, this market is expected to reach US$24 billion, Influencer Marketing Hub wrote in its new "The State of Influencer Marketing 2024: Benchmark Report." This compilation includes the results of Hub's recent survey of about 3,000 people, including marketers, brand representatives, public relations agencies, and other professionals in a range of industries.

One of several notable survey highlights is that 63% of respondents said they planned to use AI in executing their influencer campaigns, and of these, 55% would use AI to identify influencers. Also, 85% of respondents, a higher percentage than in previous years, indicated they believe influencer marketing is an effective form of marketing. 

Ownership and Share Structure

According to Refinitiv, management and insiders own 0.59% of the company. The rest is with retail investors.

The company's market cap is CA$2.34 million. Its share price during the past 52 weeks was between CA$0.03 and CA$0.09 per share.