BrandPilot AI Inc. (BPAI:CSE) secured a new client, the Web3 gaming company, Forgotten Playland, thereby marking a success in its efforts to expand into additional industries, according to a news release. By applying its artificial intelligence (AI)-powered influencer marketing tools to reach players in the social gaming community, BrandPilot will contribute to expanding Forgotten Playland's player base, which will further their game development process, bolster player engagement, and spur revenue growth.
"BrandPilot AI's AI solutions are cutting edge, and we believe that they will give us a significant competitive advantage," Mickele Hieronymus, Forgotten Playland's marketing director, said in the release. "We look forward to working with BrandPilot AI to take our games to the next level."
Helping Marketers, Influencers and Brands
Headquartered in Toronto, Ontario, BrandPilot AI develops and provides AI-driven marketing solutions to marketers, influencers and brands so their campaigns are delivered as effectively and seamlessly as possible to achieve high returns on investment (ROI).
The use of AI in marketing offers "vast potential for enhancing customer experiences, improving operational efficiency and driving business growth," according to a Market.us article.
A source of pride for BrandPilot AI is that its clients "consistently see higher engagement rates, better brand alignment, and stronger ROI," the company said on its website.
With its flagship Spectrum IQ product, BrandPilot AI identifies the most effective channels and platforms and the most influential voices and high-value audiences for their clients' message. For example, Spectrum analyzes the profiles of 300 million-plus influencers and selects the ones ideally suited for a specific purpose.
The use of AI in marketing offers "vast potential for enhancing customer experiences, improving operational efficiency and driving business growth," according to a Market.us article.
"Influencer marketing has become one of the most popular and effective forms of online marketing," according to Statista.
Another of the company's solutions is the newly launched, BrandPilot AI App for iOS and Android operating systems. Through the app, users may collaborate on, execute and manage marketing campaigns, from start to finish.
Once a campaign goes live, BrandPilot AI analyzes all relevant data in real time to keep improving the creative and the messaging, to uncover new opportunities to precisely target the audience, and to maximize the influencer strategy and the ad spend.
In the last two years, BrandPilot AI has helped more than 100 clients in various industries, including financial services, investor relations, healthcare, telecom and technology, and facilitated more than 350 campaigns, according to its Investor Presentation. The company has clients in Canada, the U.S., Australia, Israel and China, including CIBC, Edison, Frontier, Cymat and National Debt Relief. BrandPilot AI has partnerships with global brands and more than 450 vetted and signed influencers in the financial services and healthcare sectors.
The company is working to expand its client roster and further its reach into more markets and countries.
BrandPilot AI Inc. is the combination of the public company Universal PropTech Inc. (UPI.H:TSX.V), an evaluator of acquisition opportunities to enhance shareholder value, and the private company Xemoto Media Ltd., a self-serve investor relations marketing platform. The newly formed entity began trading on the Canadian Stock Exchange last month.
Two Sectors Experiencing Growth
The two sectors in which BrandPilot AI falls are expected to continue their upward growth trajectory over the next, at least, five years, data show.
The global AI in marketing market, according to Inkwood Research, is forecasted to expand at a compound annual growth rate (CAGR) of 26.58% by 2028 from 2020. During this period, the market value is expected to increase more than sevenfold, reaching US$82.7 billion (US$82.7B) in value, up from US$11.73B.
Key growth drivers, Inkwood noted, are increasing use of social media, increasing digitalization and Internet penetration and increasing demand for consumer-focused services.
A key segment of the market is software, Market.us wrote, capturing more than 65% share last year. This is because software allows AI technologies to be applied to and used in marketing strategies.
As for geographies, North America leads the world in the AI in marketing market, last year accounting for 32% of it. Driving market share was the presence of major technology firms, key investments in AI research, and strong digital infrastructure.
As for the global influencer marketing market, its projected CAGR between 2024 and 2029 is 9.91%, according to Statista. This would more than double the market's value during this period, taking it to US$56.28B from US$21.1B.
"As influencer endorsement continues to mature as an industry, the size and value of influencer marketing platforms also continue to expand every year, making collaborations between brands and creators more profitable than ever," Statista indicated.
By the end of this year, this market is expected to reach US$24B in value, Influencer Marketing Hub wrote in its new "The State of Influencer Marketing 2024: Benchmark Report." This compilation includes the results of Hub's recent survey of about 3,000 people, including marketers, brand representatives, public relations agencies and other professionals, in a range of industries.
One of several notable survey highlights is that 63% of respondents said they planned to use AI in executing their influencer campaigns, and of these, 55% would use AI to identify influencers. Also, 85% of respondents, a higher percentage than in previous years, indicated they believe influencer marketing is an effective form of marketing.
The Catalysts
Streetwise Ownership Overview*BrandPilot AI has several potential stock-moving events slated to happen in the near term, as noted in its Investor Presentation.
By year-end, the company expects to have enhanced its AI-driven products and formed additional partnerships with major brands.
It also foresees having expanded its footprint into Europe and in the Asia-Pacific by the end of Q1/25.
Ownership and Share Structure
According to Refinitiv, management and insiders own 0.59% of the company.
The rest is with retail investors.
The company's market cap is CA$1.43 million. Its share price during the past 52 weeks was between CA$0.025 and CA$0.09 per share.
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Important Disclosures:
- BrandPilot AI Inc. is a billboard sponsor of Streetwise Reports and pays SWR a monthly sponsorship fee between US$4,000 and US$5,000.
- As of the date of this article, officers and/or employees of Streetwise Reports LLC (including members of their household) own securities of BrandPilot AI Inc.
- Doresa Banning wrote this article for Streetwise Reports LLC and provides services to Streetwise Reports as an independent contractor.
- This article does not constitute investment advice and is not a solicitation for any investment. Streetwise Reports does not render general or specific investment advice and the information on Streetwise Reports should not be considered a recommendation to buy or sell any security. Each reader is encouraged to consult with his or her personal financial adviser and perform their own comprehensive investment research. By opening this page, each reader accepts and agrees to Streetwise Reports' terms of use and full legal disclaimer. Streetwise Reports does not endorse or recommend the business, products, services or securities of any company.
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