Following a merger of two companies and a name change, the new entity began trading today as BrandPilot AI Inc. (BPAI:CSE) on the Canadian Securities Exchange under the ticker symbol BPAI at market open, according to a news release.
"BrandPilot's public listing is a significant milestone in our journey to empower businesses and redefine the digital marketing landscape," said BrandPilot Chief Executive Officer, President and Director Brandon Mina. "As a publicly traded company, we are excited to accelerate our mission of providing marketers with innovative marketing solutions that drive growth and success for our clients."
The new entity BrandPilot AI Inc. is the result of a combining of the public company Universal PropTech Inc. (UPI.H:TSX.V), an evaluator of acquisition opportunities to enhance shareholder value, and the private company Xemoto Media Ltd., a self-serve investor relations marketing platform.
In the merger, Universal PropTech acquired 100% of the issued and outstanding securities of Xemoto Media, as noted in a June 27 news release, and in conjunction, Universal renamed the combined business, BrandPilot AI Inc. Universal delisted from the TSX Venture Exchange earlier in June. The uniting of the two companies closed late in the same month.
As a result of the transaction, BrandPilot has 91,193,005 common shares issued and outstanding, and former Xemoto shareholders have a 46.03% stake in the combined company, TipRanks noted on June 28.
New Entity At A Glance
The combined company BrandPilot AI Inc. is headquartered in Toronto, Canada but has a global reach and spans multiple industries. The company uses artificial intelligence (AI), through its proprietary AI platform Spectrum to provide innovative digital marketing, advertising and technology solutions to businesses, large and small.
The rebranding to BrandPilot AI indicates "a strategic shift from an agency to a software focus, with the goal of leading in AI-driven marketing," a May TipRanks article reported.
Spectrum connects social media influencers with brands to monetize their channels, helping them shape market sentiment and foster powerful relationships to consumers, in part by alerting a relevant audience about fresh product offerings, news and investment opportunities. Currently, the company runs client campaigns on these social media and other outlets: TikTok, Twitter, Instagram (posts and reels only), YouTube, Facebook, Discord, Twitch, LinkedIn, podcasts and newsletters.
The influencers get opportunities to monetize their own channels by participating in BrandPilot's client campaigns. The company is enhancing its influencer marketing platform to include a comprehensive database and tools for investor relations, healthcare and financial services for a more impactful and compliant approach to digital marketing, according to a May TipRanks article.
Leading the company forward as CEO, president and director is former Xemoto CEO Brandon Mina. With a diverse entrepreneurial background, he is a brand builder and full-stack marketer specializing in performance marketing and sustainable growth, according to his LinkedIn page. He brings to BrandPilot AI both experience in and passion for innovative media and marketing strategies.
"Mr. Mina's expertise in crafting effective marketing strategies, combined with his values-driven leadership style and proven ability to innovate and drive positive business outcomes, make him an ideal choice to lead Xemoto forward," Adam Szweras, BrandPilot's executive chairman and secretary, said in a September 2023 news release.
Kyle Appleby is BrandPilot's chief financial officer, and John Beresford, its chief revenue officer. Members of the board are Brian Presement, Jillian Bannister, Randall Craig, Jeremy Goldman, and Andres Tinajero.
Xemoto Before Merger
Prior to its business combination with Universal PropTech, Xemoto Media offered an influencer marketing platform to help publicly traded companies and businesses in highly regulated and complex industries better connect and engage with customers, business-to-business and business-to-consumer audiences, and gain clients and investors in the U.S. and Canada, according to a news release.
Xemoto's proprietary, digital, automated and easy-to-navigate platform, data driven insights and agility ensured clients could initiate campaigns quickly and evaluate results efficiently via real-time insights into their performance.
Since its commercial launch in June 2022, Xemoto has delivered 120 campaigns with more than 300 influencers across 600 social media channels reaching 50 million-plus followers. Using its scalable platform, the company connected its customers' content with a rapidly growing audience of decision makers, investors and consumers.
Robust Market Growth Expected
The use of AI in marketing offers "vast potential for enhancing customer experiences, improving operational efficiency and driving business growth," according to a February Market.us article.
Market.us also noted that substantial growth is projected for the market of global AI in marketing between 2023 and 2033. During this forecast period, the market's value is expected to expand at a "robust" compound annual growth rate of 26.7%, to US$214 billion (US$214B) from US$20B.
A key segment of the market is software, Market.us wrote, capturing more than 65% share last year. This is because software is needed to apply and use AI technologies in marketing strategies.
As for geographies, North America leads the world in the AI in marketing market, last year accounting for 32% of it. Driving its marketshare were the presence of major technology firms, notable investments in AI research and strong digital infrastructure.
Ownership and Share Structure
BrandPilot AI has two strategic investors holding 0.59%, or 0.29 million (0.29M) shares, according to Reuters. They are Chris Hazelton with 0.41%, or 0.2M shares, and Director Brian Presement with 0.18%, or 0.09M shares.
Retail investors hold the remaining 99.41% of the company. There are no institutional investors currently.
As for share ownership, the company has 49.22M outstanding shares and 48.93 free float traded shares.
Its market cap is CA$1.07 million.
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