Micro e-paper display and software provider Danavation Technologies Corp. (DVN:CSE; DVNCF:OTCQB) has entered into a tentative agreement to provide its Digital Smart Labels™ to Peavey Mart locations across Canada.
Peavey Mart is a farm and ranch retailer offering agricultural, pet, lawn and garden, and hardware supplies for those with a "down-to-earth rural lifestyle," according to its website. It operates 94 locations from British Columbia to Nova Scotia.
Digital Smart Labels™ enable companies to automate labeling and price and product promotions in real-time, significantly reducing paper usage in the process.
The technology will initially be tested at two Peavey Mart locations in Red Deer, Alberta, and London, Ontario.
"We believe that technology should make life easier, not more complicated," Danavation Chief Executive Officer John Ricci said.
The labels should help "streamline the shopping experience for customers while further enhancing the stores' operational efficiencies and elevating the return on investment for management," he said.
In November, technical analyst Clive Maund wrote that the stock was "at a great entry point" and had "plenty of upside potential from here."
Peavey Mart is one of three brands owned by Peavey Industries LP, along with ACE Canada and MainStreet Hardware, Danavation said.
Danavation’s Digital Smart Labels™ are powered by proprietary automation technology and an underlying Platform-as-a-Service (PaaS) model. The company said using the technology enhances data accuracy and improves performance by optimizing inventory and removing the high labor costs and low productivity traditionally associated with labor-intensive merchandising workflows.
The company has introduced its solution to retailers across North America, including True Value and Ace Hardware. It also said it's targeting new markets, including healthcare providers, manufacturing, and logistics companies.
In November, technical analyst Clive Maund of CliveMaund.com wrote that the stock was "at a great entry point" and had "plenty of upside potential from here."
The Catalyst: Growing Markets
The global retail automation market — which includes electronic shelf labels — was valued at nearly US$15 billion in 2021 and is predicted to reach US$34.5 billion by 2030 with a compound annual growth rate (CAGR) of 9.8%, according to a report by Straits Research.
"Retail automation is gaining high traction and expanding at a rapid rate," the report said. "The need to provide exquisite shopping experiences that can help retailers increase customer retention is fueling the need to adapt to ongoing digitalization strategies such as automation. Thus, integrating technologies with smart devices has witnessed high growth in the retail industry."
Automation can "reshape retail business models and provide value chain opportunities for players operating in the market," Allied Market Research wrote.
Increased margin pressure is leading retailers to choose solutions that will set them apart from the competition, according to the report.
"The growth of global e-commerce has had a favorable effect on the retail automation sector," it said.
Automation can "reshape retail business models and provide value chain opportunities for players operating in the market," Allied Market Research wrote.
Further, Internet of Things (IoT) devices like Digital Smart Labels™ appear to be poised for growth. According to a report from Mordor Intelligence, "the IoT market is expected to register a CAGR of 10.53% during the forecast period (2022-2027)."
"Enterprises and service providers have been looking at IoT as the key enabler to augment digital transformation and unlock operational efficiencies," the report said.
How to Label Thousands of Wines
Last month, Danavation also announced a partnership with U.S.-based liquor store chain Macadoodles, which has stores across Arkansas and Missouri. The company decided to partner with Danavation after testing Digital Smart Labels™ after the first successful implementation of the technology.
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Danavation Technologies Corp. (DVN:CSE; DVNCF:OTCQB)
Macadoodles recognized the benefits of the system in dealing with over 4,000 different labels of fine wine and a selection of liquor and beer, Danavation said.
Digital Smart Labels™ offer high-resolution, high contrast, wide viewability, and vibrant color displays for price labels. The displays, which allow for both text and graphics, are housed in durable and strong polycarbonate housing.
Ownership and Share Structure
Management owns roughly 36% of the share base. The company reports no institutional owners, but strategic investor T. Sean Harvey holds 7% of the common shares outstanding.
Danavation has a market cap of about CA$21 million with about 114 shares outstanding, about 105.8 million free-floating. It trades in a 52-week range of CA$0.32 and CA$0.13.
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